The China-Britain Commercial Enterprise Council (CBBC) and Weixin, better known as WeChat, have signed a memorandum of information to tackle copyright infringement on the Chinese-language social media platform. Along with the Worldwide Publishers Copyright Safety Coalition in China (IPCC), CBBC signed the agreement with WeChat owner Tencent Holdings on 23 August. United Kingdom IP minister Baroness Neville-Rolfe witnessed the signing.
WeChat, a WhatsApp-style messaging platform, reaches almost 500,000 users in China, making it a high goal for infringers. Under the agreement, Tencent, CBBC, and IPCC will work closer to growing a WeChat Emblem Protection Platform, with a “specific channel” set up in mainland China to better serve CBBC and IPCC individuals.
CBBC and IPCC contributors will be aided by better utilizing Tencent’s modern IP Protection systems. At the same time, Tencent will receive a guide for the production and improvement of technical and criminal measures. IPCC chairman Hugo Zhang commented: “Given the unique daily threats of net and digital copyright infringement and piracy, the IPCC started proactively exploring cooperation and talking with Chinese-language internet companies in 2011.”
“The signing of this cooperation agreement suggests each aspect’s intent and determination to work extra intently collectively, which surely sends an intimidating caution towards infringing behavior online. Because many of the IPCC’s individuals come from the United Kingdom, we are pleased and honored that the IP minister, Baroness Neville-Rolfe, can witness this milestone.”
Jeff Astle, CBBC’s government director, added, “There are clear and bold commitments on all aspects, and CBBC is confident about the impact our cooperation could have on the healthy increase of the Chinese language net and social media.”
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Earlier in August, CBBC and Alibaba Group hosted a seminar for more than 50 Emblem proprietors, regulation companies, and others on how to better shield IP on e-commerce platforms in China.
The China-Britain Enterprise Council hosted over 50 Brand proprietors, law firms, and other member corporations at a seminar and education with Alibaba Organization on 11 August. United Kingdom logo owners learned strategies to defend themselves from online IP infringement on e-commerce systems in China.
The workshop at the British Centre in Shanghai brought together CBBC contributors and Alibaba’s security professionals, who advised tackling IP infringement on platforms, including the marketplace.
Attendees also learned about unusual infringement patterns and how to use the TaoProtect device. In 2014, CBBC signed a settlement with Alibaba to sell IP Protection for United Kingdom agencies engaged in e-commerce in China Wide News.
