If you are running a business, you have to be on the internet. It is that simple. The truth is, the internet is a vast place, but there are certain websites where the majority of people tend to congregate. We are, of course, talking about social media. Social media is probably THE reason as to why smartphones are so popular. Seriously, when was the last time that you went an extended period without checking some type of social media platform? From Facebook and Instagram to Twitter and LinkedIn, social media is here to stay. Now, how do you use these online profiles to your advantage?
Creating Engaging Content With Social Media
Well, if you want to grow your brand or business, you are going to need customers. If you want to find customers the easy way, you are going to have to register on every major social media platform. After all, you can’t get the word out unless people are reading! There is more to finding success on social media than simply registering for an account. In order to grow your profile, and thus your brand, you are going to have to curate engaging content. Here are a few easy ways that you can engage your audience with great content.
1) Act Like a Friendly Professional – First and foremost, you need to understand that your brand’s social media page is an extension of your business. You need to treat your account with the seriousness and professionalism that it deserves. Take a peek at this Twitter profile. The first thing that you’ll notice is that they have a good example of an engaging profile photo. Even though their photo is professional, they still seem friendly enough to engage with. Humans are incredibly observant, and you can bet that people will glance at your profile picture before deciding whether or not to reply. Extend this friendly and professional demeanor to the content that you post and you’ll find people will be quick to engage.
2) Diversify Your Content – Whether you are an up-and-coming philosopher or a cold-hearted tech professional, you need to diversify the type of content that you are sharing. If you exclusively post large textual essays, you are going to lose a portion of your audience that you didn’t even know existed. Mix things up when you post on your brand page. Incorporate videos, text blocks, and pictures. Visual elements are a great way to pull in eyes that would have otherwise glossed over your page.
3) Collaborate – Cross-promoting your brand or service with other high-profile entrepreneurs can be a great way to grow your brand. You see it all of the time in the entertainment world, and collaboration is just as effective for businesses and entrepreneurs. Seek out partnerships, paid posts, or even guest spots with other creators that work in your niche. You’ll be able to grow your reach while also building a partnership. The best collaborations are ones that benefit both parties, so don’t let yourself get taken advantage of, either.