If you are running a business, you must be on the internet. It is that simple. The truth is, the internet is a vast place, but there are certain websites where most people tend to congregate. We are, of course, talking about social media. Social media is probably THE reason why smartphones are so popular. Seriously, when was the last time that you went an extended period without checking some social media platform? Social media is here, from Facebook and Instagram to Twitter and LinkedIn. Now, how do you use these online profiles to your advantage?
Creating Engaging Content With Social Media
You will need customers if you want to grow your brand or business. If you’re going to find customers easily, you must register on every major social media platform. After all, you can’t get the word out unless people are reading! There is more to finding success on social media than registering for an account. To grow your profile and, thus, your brand, you will have to curate engaging content. Here are a few easy ways to engage your audience with great content.
1) Act Like a Friendly Professional –
First and foremost, you must understand that your brand’s social media page is an extension of your business. You need to treat your account with the seriousness and professionalism it deserves. Take a peek at this Twitter profile. You’ll first notice that they have a good example of an engaging profile photo. Even though their photo is professional, they still seem friendly enough to engage with. Humans are incredibly observant, and you can bet that people will glance at your profile picture before deciding whether or not to reply. Extend this friendly and professional demeanor to your post’s content, and you’ll find people will be quick to engage.
2) Diversify Your Content –
Whether you are an up-and-coming philosopher or a cold-hearted tech professional, you need to diversify the type of content you share. If you exclusively post large textual essays, you will lose a portion of your audience that you didn’t even know existed. Mix things up when you post on your brand page. Incorporate videos, text blocks, and pictures. Visual elements are a great way to pull in eyes that would have otherwise glossed over your page.
3) Collaborate –
You see it all the time in the entertainment world, and collaboration is just as effective for businesses and entrepreneurs. Cross-promoting your brand or service with other high-profile entrepreneurs can be a great way to grow your brand. Seek out partnerships, paid posts, or even guest spots with other creators that work in your niche. You’ll be able to expand your reach while also building a partnership. The best collaborations benefit both parties, so don’t let yourself get taken advantage of, either.