Swedish bloggers have ended up with some of you. S. A.
Most high-profile influencers attract readers from around the sector. In The Local’s new ‘Meet the Blogger’ collection, our contributor Ellie Day asks these online entrepreneurs about the industry’s highs and lows and their advice to would-be influencers.
First up is television presenter and blogger Elsa Billgren, 31. She started her famous style and lifestyle weblog at Elle Sweden nine years ago, writing about vintage style, food, and lifestyle matters.
She additionally runs a vintage wedding get-dressed apartment provider and resides between her houses in Stockholm and the island of Gotland.
Hi Elsa! We love your blog and would like to learn more about what inspired you to begin blogging and how you got into it.
It all started at Bewas yond Retro as a PR Manager; one of my roles was at the blog, and I located that the most fun part of the process was pawas rt. I cherished following developments, taking images for the articles, and writing – generally being innovative. The activity involved operating with reporters, which led mainly me to satisfy a journalist at Elle magazine who often was in touch with me to assist her with antique-style content material as I knew loads about that topic. In 2008, vintage was an actual up-and-coming thing – humans didn’t clearly understand approximately secondhand and sustainability, so what Elle turned into doing felt new. They wanted to show a broad style spectrum, and I turned into the simplest one, genuinely operating with vintage fashion and running a blog at the time. They then asked if I would like to begin a weblog on the web page, and I jumped on the threat. It was the correct suit.
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Initially, I targeted writing about antique garb; however, I began to branch out to write about my emotions and subjects regarding my coronary heart—for instance, sharing information about when I met a man and then writing about the experience of my flat burning down. It came out that people were surely interested in the one’s moments in my life; it all went from there. It turned into love before everything was seen between me and my blog!
Your weblog is somewhere plenty of people pass for fashion suggestions—where do you get your inspiration?
My suggestions have come from unique places over the years – I locate masses of suggestions from new people I meet, food, and other folks who undertake developments early on and have a very particular picture style. Instagram is a huge source of ideas, searching for extraordinary image styles and a way to gift enjoyable things in lifestyles – even simple things like breakfast. One of the most brilliant approaches to being inspired is acting like human beings you recognize on Instagram and being able to meet up – you then have a new pal and colleague. I don’t know many other industries where you can do that, wherein everyone is so accessible.
What’s your preferred issue about being a blogger?
I love the flexibility of each day’s lifestyle – my days never look identical, and I always study new matters. Of course, getting the right system takes exercise. However, it’s simply by no means dull. It’s a piece scary every so often and frequently is time-eating. You sincerely do come to be mixing your non-public and commercial enterprise lifestyles. However, I’m the daughter of two artists [Helene Billgren and Ernst Billgren], so I don’t know what a ‘normal’ process looks like!
The most rewarding, however, and scary blog posts had been the most non-public and honest. To make it work, you must allow your readers to see more than just superficial topics. However, it’s key to maintaining stability between being sincere and private, preserving management of your content material, and being open with your readers. It’s virtually useful to me to communicate with my followers – I even have really smart readers who could by no means take delivery of something stupid from me… they’re like my grandmother, keeping me in line!
Sounds like busy paintings! On the turn-facet, what might you say is the hardest component of being a blogger?
It is hard to reinvent yourself each day. You must be very adaptable and comply with what’s exciting while also being in contact with—and true to—yourself. You want to be a real chameleon without dropping your truth. My readers would recognize if I turned into doing something I did not consider.
Which topics have you ever discovered Swedish audiences most like to study approximately?
My more private posts resonate the best on my weblog and get the most positive reaction. Being honest and relatable makes the weblog feel approachable—I may have moments of vulnerability, too, and writing about subjects near my heart gives the blog an extra human feel.
My followers also like the visually appealing blog posts and Instagram posts. I put a lot of time into ensuring the pictures are aspirational because I need to encourage and show the lovely things in life. I want people to sit in their pajamas, ingest tea, analyze my blog, and feel inspired to do something awesome today.
Årets sista bukett! ? Gott nytt år på er finingar!
Eventually, what advice could you give aspiring influencers seeking to follow in your footsteps?
I would advise everyone who desires to be a blogger or an influencer to method bloggers we respect, to be friendly, to spend time dreaming up new ideas, and to understand our strengths. I recognize I’ve informed approximately the entirety of antique, and I’m a curvy woman who likes to be photographed – which is reasonably odd. I need to expose how the garments I buy look on my frame – that is my niche, and anyone has to find their own. Essentially, you want to ask yourself: who am I, from the out of doors, and what can I provide? What’s my unique pleasure?
