Swedish bloggers have ended up some of u. S. A .
most high-profile influencers, attracting readers from around the sector. In The Local’s new ‘Meet the blogger’ collection, our contributor Ellie Day asks these online entrepreneurs approximately the highs and lows of the industry and their advice to would-be influencers.
First up is television presenter and blogger Elsa Billgren, 31, who started out her famous style and lifestyle weblog at Elle Sweden nine years ago, writing approximately all matters vintage style, meals, and way of life.
She additionally runs a vintage wedding get dressed apartment provider, and currently spends time residing between her houses in Stockholm and the island of Gotland.
Hi, Elsa! We love your blog and might be interested to recognize extra about what made you need to begin blogging first of all – how did you get into it?
It all started out once I labored at Beyond Retro as a PR Manager; one in every one of my roles become to jot down the blog and I located that the maximum fun a part of the process. I cherished following developments, taking images for the articles and writing – generally being innovative. The activity involved operating with reporters, main me to satisfy a journalist at Elle magazine who often were given in touch with me to assist her out with antique style content material as I knew loads about that topic. In 2008, vintage was an actual up-and-coming thing – humans didn’t clearly understand approximately second hand and sustainability, so what Elle turned into doing felt clearly new. They wanted to show a broad style spectrum and I turned into the simplest one genuinely operating with vintage fashion and additionally running a blog at the time. They then asked if I would really like to begin a weblog on the web page and I jumped on the threat. It was the correct suit.
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Initially, I targeted on writing approximately antique garb, however then began to department out to put in writing approximately my emotions and subjects towards my coronary heart – as an instance, sharing the information when I met a man, then writing about the experience of my flat burning down. It became out that people were surely interested in the ones moments in my life; it all went from there. It turned into love before everything sight between me and my blog!
Your weblog is someplace plenty of people pass for fashion suggestion – where do you get your very own inspiration from?
My suggestion has come from unique places over the years – I locate masses of suggestion from new people I meet, food, other folks who undertake developments early on and have a very particular picture style. Instagram is a huge source of the idea, searching for extraordinary images styles and a way to gift enjoyable things in lifestyles – even simple things, like breakfast. One of the maximum brilliant approaches of being inspired is through contacting human beings you recognize on Instagram and being able to meet up – you then have a new pal and colleague. I don’t know very many other industries where you can do that, wherein everyone is so accessible.
What’s your preferred issue about being a blogger?
What I love is the flexibility of each day lifestyles – my days never look identical and I study new matters all of the time. Of course, getting the right system takes exercise, however, it’s simply by no means dull. It’s a piece scary every so often and frequently is time-eating. You sincerely do come to be mixing your non-public lifestyles along with your commercial enterprise lifestyles, however, I’m the daughter of two artists [Helene Billgren and Ernst Billgren], so I don’t know what a ‘normal’ process looks as if!
The most rewarding however also most scary blog posts had been the most non-public, the most honest. If you want to make it work, you have to allow your readers see more than simply the superficial topics, however, it’s key to meet the stability between being sincere and being private, preserving manage of your content material but also being open together with your readers. It’s virtually useful to me to have communicated with my followers – I even have really smart readers who could by no means take delivery of something stupid from me… they’re like my grandmother, preserving me in line!
Sounds like busy paintings! On the turn-facet, what might you say is the hardest component of being a blogger?
Needing to reinvent yourself each day is hard – you need to be very adaptable and comply with the flow of what’s exciting for the time being, while also being in contact with – and true to – yourself. You want to be a real chameleon, without dropping your truth. My readers would recognize if I turned into doing something I did not consider it.
Which topics have you ever discovered Swedish audiences most like to study approximately?
For my weblog, it is my extra private posts which resonate the fine and get the pleasant reaction. Being honest and relatable makes the weblog sense approachable – I may have moments of vulnerability too, and writing approximately subjects near my heart gives the blog an extra human feel.
My followers additionally like the specifically visual posts, each on the weblog and on Instagram – I put a variety of time into ensuring the pictures are aspirational, due to the fact I need to encourage and show the lovely matters in lifestyles. I’d like for people to sit down in their pajamas ingesting tea, analyzing my blog and feeling inspired to do something awesome today.
Årets sista bukett! 🥀 Gott nytt år på er finingar!
And eventually, what advice could you supply to aspiring influencers seeking to comply within your footsteps?
I would advise all of us who desires to be a blogger or an influencer to method bloggers they respect, to be friendly, to spend time dreaming up new ideas and to understand what your strengths are. For me, I recognize I’ve informed approximately the entirety antique and I’m a curvaceous woman who likes to be photographed – which is reasonably odd. I need to expose how the garments I buy look on my frame – that is my niche, and anyone has to find their own. Essentially, you want to ask your self: who am I, from the out of doors and what can I provide? What’s my unique pleasant?