Consumers cannot know a company until advertised or buy a product if they haven’t heard of it. There is where building a great promotional strategy works. Regardless of your organization’s size, a set of clear and well-thought strategies is vital to helping you position your brand in the limelight. Although marketing your business through promotional products is a slow process and measuring the success in plain profit and loss is difficult, they are still a great way to reach potential clients and grow brand recognition.
Since the customers keep useful and customized promotional items for longer, they become familiar with your brand increasing the chances of roping in a few profitable leads. Having said that, an organization must make feasible choices when deciding on a promo product. You want to make every dollar count and represent the brand while opening the doors for future communication.
Here are a few tips to help you choose the perfect promo products for your customers and clients:
1. Know your Audience
You have to think of your consumers before you decide on any promotional giveaways. These gifts should suit their needs, not your preferences. So, once you are clear-headed as to whom the gifts are meant for, you can make appropriate choices. Gender, age, income, profession, and hobbies are all factors that can help you pick a promo gift that is right for the audience you serve. Pendrives for IT professionals, baby products for mothers, and sports gear for sports enthusiasts are just a few examples of how you can cater to different identities.
2. Research Well
You cannot believe the unlimited amount of gift choices you will see once you enter the market. Amidst that, it becomes challenging to pick the one that will be a good return on investment. Thus, go for the products that have a high success rate and encourage your audience to act. Some of the popular categories are wearables (clothing and fashion items), drinkware (water bottles, tea kettles, and coffee mugs), writing (pens and notepads), travel accessories (printed tote bags, luggage, and toiletry kits), and technology (power banks and flash drives).
3. Make Usefulness a Top Priority
Promotional products are aimed to reach a wider audience; hence, you have to think of those items that can become a part of their routine and spark their interest in your business. If your promo gifts have longevity, durability or are deemed to be useful, your brand has a better potential of being seen by new people. Therefore, give your audience and partners a product that they can use now and for another few months to come. That will boost your brand recall ability without much effort and money.
4. Pick Cohesive Options
An easy way to gain attention for your business in the market is to give away relatable products. They will stand out from the rest of the competition and become unforgettable for the public. For instance, if your company deals in real estate or automobiles, you can go for a keychain or key-shaped USB. Another interesting example can be companies that practice green marketing. They can opt for recycled pencils or environmentally friendly notebooks to align promotional strategies with their motto.
5. Consider Production Time and Delivery
It is often a big mistake to neglect these vital factors. If your supplier doesn’t deliver you the products well before time (or your event), the purpose of ordering the items will be forfeited. Usually, the supplier takes between seven to ten days (depending upon your product type and lot size) to deliver the order. However, you still got to clarify it right in the beginning to achieve your targets on time.